BMW appoints VLT as digital agency in Malaysia

German carmaker BMW has appointed VLT as its digital agency in Malaysia.

The announcement:

Monday, January 26, 2015 – Kuala Lumpur: BMW Malaysia has appointed award-winning design, technology and innovation agency VLT as its digital agency in Malaysia for the year 2015 and 2016.

The strategic partnership will see local agency VLT oversee all digital and social media needs for the BMW brand in the country.

VLT is Malaysia’s largest independent agency, and one of the country’s largest digital agencies by headcount. An underdog in a landscape of global network agencies, VLT often punches above its weight, winning clients, awards and community recognition for its work, initiatives and unique culture.

Announcing the appointment, David Owen, Head of Marketing, BMW Group Malaysia said, “VLT demonstrated the capacity and capability to deliver the level of passion that BMW needs from an agency, and we’re very excited to kick-start 2015 with them.”

Best known for their effective, results-driven approach to client work, VLT will be taking the lead on digital production and social media management for BMW Malaysia. Beyond that, VLT will also provide strategic digital consult and planning for the automotive brand.

“We are so proud and honoured to be selected by a brand like BMW to lead their digital expansion in the coming year,” said Warren Tan, Chief Executive Officer of VLT. “We’re happy that our love for digital shone through during the pitch. This is a dream brand to work with and we can’t wait to achieve great things together.

The BMW win comes on the back of receiving double accolades in Campaign-Asia’s recent Agency of the Year awards; Gold for Southeast Asia Independent Agency of the Year and Bronze for Malaysia Digital Agency of the Year.

Source: press release


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