A.S. Watson extends media contracts with PHD and OMD

Health and beauty retailer A.S. Watson has extended its contact with media agencies OMD and PHD in Asia Pacific.

The announcement:

Singapore, 21st January 2015 – It was announced today that A.S. Watson, the largest international health & beauty retailer in Asia and Europe (with over 11,000 stores operating 13 retail brands in 25 markets worldwide) has signed a contract extension with OMD and PHD in the Asia Pacific region.

The offline / online media planning & buying contract includes all 7 markets won in 2012 (China, Malaysia, Singapore, Philippines, Thailand Taiwan for OMD and HK for PHD) plus 2 additional markets of Korea and Indonesia.

Steve Blakeman, APAC CEO, OMD said, “We are delighted to extend our partnership with A.S. Watson, a much loved and recognized brand throughout Asia. We are committed to delivering even better results for Watson’s through smarter strategic thinking and innovation-led media initiatives, especially in the realm of digital and eCommerce. We will stay focused on supporting A.S. Watsons’ vision to be the world’s leading health and lifestyle retailer and continue to contribute to A.S. Watsons’ success story across the region.”

Source: press release


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