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MediaCorp hires Shane Mitchell from Australian app-maker Reddo Media as head of digital

Shane Mitchell

Mitchell

Singapore media owner MediaCorp has appointed Shane Mitchell as head of digital, a new role at the company.

Mitchell, who in his career has worked for Haymarket and Yahoo in Australia and the UK, moves from Sydney-based Reddo Media Services, which specialises in app development and marketing, and branded content.

His brief is to strengthen the company’s digital expertise “underscoring MediaCorp’s commitment to staying relevant in a changing media landscape.”

MediaCorp CEO Shaun Seow said: “Shane brings tremendous experience and practical expertise in digital to the role. The consumption shift from traditional to digital media offers exciting opportunities for us, and I look forward to Shane’s leadership in our efforts to engage new audiences and partner businesses which will benefit from the breadth and depth of our media portfolio.”

Mitchell added: “I’m delighted to be joining MediaCorp at this crucial moment in its transformation. It is an incredibly diverse company with enormous impact, resource and ambition. After several years working with media companies to implement disruptive digital services as an agency, it’s great to get back to leading change from the inside.”

His appointment comes just over a year after MediaCorp’s head of digital enterprise, Nick Fawbert, left the company after six months.

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