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Outbrain’s Best Practices Series – The Power of Earned Media: The Content Gift That Keeps on Giving


In collaboration with Mumbrella, this webinar will show you some best practices on how to leverage on your earned media content.

Yoav Tourel, Head of Account Strategy, Australia & New Zealand at Outbrain, will cover:

  • Why Earned Media is the bestmarketing asset you will ever have
  • How it allows you to succeed in content marketing without publishing a thing
  • How to extend the reach and impact of your earned media
  • Track the impact and optimise toward your KPIs
  • Collect and connect the data you get to power other channels.

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