Happy Marketer wins The Learning Lab

Singapore-based Happy Marketer has announced being named digital agency of record for The Learning Lab.

The announcement:

The Learning Lab, the leading national provider of academic enrichment and tutorial services, has appointed award-winning digital consultancy Happy Marketer, as its digital marketing agency of record.

Happy Marketer will provide web analytics, inbound marketing, social media marketing, search engine optimization, lead nurturing and digital advertising services for The Learning Lab.

Eleanor Tan, Director of Marketing & Communications at The Learning Lab said that the agency was chosen for their in-depth technical expertise in digital marketing, particularly with inbound marketing automation, which is a critical phase in The Learning Lab’s overall marketing growth plan.

Prantik Mazumdar, Managing Partner at Happy Marketer said “The Learning Lab is an aspirational brand and a market leader in their category. It is an honor to work with their marketing team to strengthen their digital marketing efforts. We will focus on creating brand awareness through targeted digital campaigns as well as invest in conversion optimization to drive lead generation. We will further nurture those leads through marketing automation on HubSpot and customer advocacy. This is a great opportunity for us to illustrate that data-driven digital initiatives can impact a business’s bottom line.”

Over the last 9 years, Happy Marketer has partnered with other clients in the education industry including helping the National University of Singapore School of Computing unite 116,758 members of its community through a heartwarming social media campaign. The firm has also partnered with Nanyang Business School to boost its MBA & eMBA program leads by 150% and 247% respectively through targeted digital performance marketing.

Source: press release


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