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KRDS launches chat bot agency

Marketing firm KRDS has launched a specialist chat bot agency to meet growing demand for one to one communications between brands and consumers through chat apps.

Oh My Bot

Called Oh My Bot!, the agency will develop and host chat bots for brands on Facebook, WeChat and other messaging apps, and work to integrate them with the brands’ CRM strategy.

The new firm will also provide technical support and “human moderation services” to improve the interaction with customers online.

The launch comes off the back of a number of projects KRDS created for clients, including one for Fox Star Studios to promote the film MS Dhoni – The Untold Story’, and another for the promotion of Bollywood Movie Kaabil, which is India’s first celebrity bot that can interact with fans.

Preetham Venkky, director at KRDS Singapore said: “Consumers have already embraced the new communication medium – instant messaging. While the rise of Messenger, WeChat and WhatsApp has been meteoric, the presence of brands in the messaging space has been negligible. Bots built atop the APIs of these platforms allow brands to engage more seamlessly and provide the most appropriate information to their customers.

“There is a need for fresh new thinking in this space. This prompted us to launch an agency by assembling the best experts in the field. OMB (Oh my Bot!) will serve to be the one-stop agency for building custom chat bot experiences for brands that aim to fulfill the needs and expectations of their customers,” he said.

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