MEC expands content division to China to unite digital, media and creative services

MEC Wavemaker logoGroupM media agency MEC has expanded its specialist content division, MEC Wavemaker, to China.

The division, which launched in April and already operates in Singapore, India, Australia and several other markets around the world, brings content strategy, social, partnerships and experiential, organic search and creative services into one unit.

The agency said the move is designed to simplify processes for clients, with the aim of “creating content that measurably improves a brand’s performance”.

MEC Wavemaker China will be led by MEC China chief strategy officer, Charlotte Wright.

Dedicated teams will operate out of Shanghai and Beijing.

Wright said: “MEC Wavemaker is a radically different content offer because we can identify precisely what consumer behaviour needs to change along the purchase journey and create content that can make that change happen.

“Our approach is data-driven and designed to create content that delivers business results.”

MEC China chief executive Gordon Domlija said: “MEC Wavemaker will help our clients see exactly what role content can play in their customers’ lives and how that will directly impact their brand’s performance.

“This gives them the ability to tell the difference between a nice idea and a really great one: one that will transform their brand. It gives them the confidence to invest in content knowing it’s driving their business.”


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