New Dentsu CEO vows to ‘re-establish trust’ after taking over from scandal-hit Tadashi Ishii


Toshihiro Yamamoto: Aiming to re-establish trust in Dentsu

Dentsu has named its veteran senior vice president  Toshihiro Yamamoto as its new president and chief executive following the resignation last month of Tadashi Ishii.

On succeeding Ishii at a board meeting today, Yamamoto said: “My mission is to re-establish trust in Dentsu in Japan, and build a sustainable growth path for the long term.

“I believe it will become a reality with the improvements we are making to create a more flexible working environment where our diverse talents will thrive to help create value for our clients and professional fulfilment for our people.”

Yamamoto, 58, who will take up the role on Monday, joined Dentsu in 1981.

Ishii announced his intention to resign in late December just 24 hours after Dentsu was referred to prosecutors in Japan over the suicide of an employee.

Matsuri Takahashi, 24, jumped to her death from a company dormitory on Christmas Day 2015 after telling friends on Twitter of being forced to work extreme hours.

Other management changes see senior executives Shoichi Nakamoto and Yoshio Takada retain their current roles but take on extra duties as representative directors.

Dentsu said Ishii will continue to “fulfill his accountability to shareholders until the expiration of his term as Director at the conclusion of Dentsu’s annual shareholders meeting to be held in March”.


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