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Shortlists revealed for Mumbrella Asia Awards

The shortlists for the 2017 Mumbrella Awards have been revealed.

Mumbrella Asia Awards

Mumbrella Asia Awards

 

A jury of more than 100 media and marketing executives have selected around 150 entries across 30 categories to battle it out in the final round of judging.

The winners will be announced at the Mumbrella Asia Awards, which takes place at the Intercontinental Singapore on February 23.

A number of new categories were added this year including APAC Agency of the Year awards, Best Localisation of a Global Strategy, Best Use of Programmatic, Disruptor of the Year, the Engaging with Millennials award and Best Use of Gamification.
Mumbrella Asia Awards

 

In addition, the five APAC Agency ofthe Year categories were opened up to Australian andNew Zealand agencies for the first time.

The full shortlist:

Mumbrella Award for Bravery

  • DDB Group (Singapore) with Carat (Singapore) for Starhub – Majulah Moms
  • Hill+Knowlton Strategies (Thailand) for Shell – Bright Side of the Rain
  • TVS Motor Company (India) for TVS Scooty Zest 110 – Himalayan Highs
  • Weber Shandwick (India) with Viacom 18 for Vibha Bakshi – Daughters of Mother India

Mumbrella Award for Insight

  • AOL for Scripps Networks Interactive (Asia) – Cooking for Love Season 2
  • BBC Global News Limited (Singapore) – The Science of Engagement
  • Isobar (China) for Knorr – A taste of home
  • AdColony (formerly Opera MediaWorks in India) with Mindshare Vietnam for P/S – PS Heat or Treat Challenge
  • PHD (China) for Bayer/Elevit Prenatal Multivitamins – The First Hello
  • RFI Daylight (Hong Kong) for K. Wah Group – Soho East Pet Ice Cream Festival

Mumbrella Award for Innovation

  • AdAsia Holdings (Singapore)
  • DÃV – Digital Avatar (Jakarta) with AR&Co for Pocari Sweat: Otsuka, AXE: Unilever, SGM & Lactamil: Danone SariHusada – Pocari Sweat: Ion Boost, AXE: Battle of temptation, SGM: Berdua jadi hebat
  • Maxus (Singapore) for OCBC Singapore – OCBC Pay Anyone
  • Nan Fung Development (Hong Kong) with wowwowtank, 12th Film for Island Garden – This Is My Nature
  • OMD (Hong Kong) with McCann & Spencer for Wyeth Nutrition – Making Parental Journey More Enjoyable with Big Data
  • RFI Daylight (Hong Kong) for Sino Group – VR@SaiKung

Mumbrella Award for Data-driven Marketing

  • CNN International (Singapore) for All Nippon Airways (ANA) – A Bolt of Blue
  • Hill+Knowlton Strategies (Singapore) for Reebonz – Asia Luxury Index
  • MEC (Hong Kong) for Hong Kong Disneyland – Reinventing Digital Media Buy Through the User of Data & Programmatic
  • OMD (Hong Kong) with McCann & Spencer for Wyeth Nutrition – Making Parental Journey More Enjoyable with Big Data
  • PHD (China) for Unilever/Unilever Food Solutions – Finding Chinese Chefs
  • PHD (India) for Lakmé – Hindustan Unilever Limited – Media, Meet Commerce

Mumbrella Award for Collaboration

  • AOL with Maxus (Singapore) for Fitness First – Fitness First Clubs 2016
  • Better Together (Singapore) with TMRW, Saffron Comm, i_Possible, BlackBlue Media Group, Different, Red Spade Entertainment for Orchard Road Business Association – Samsung Fashion Steps Out @ Orchard 2016
  • DDB Group (Singapore) for Ministry of Communication and Information – The Provision Shop (Telemovie)
  • Harbour City Estates Limited (Hong Kong) for Harbour City – “Style Up BE@RBRICK at Harbour City” – Hong Kong’s Largest-Ever Fashion-Art Exhibition & Charity Sale
  • Havas (Singapore) and Havas Media (Singapore) – campaigns for CMB, Porsche and Netflix
  • RFI Daylight (Hong Kong) for Prudential – Prudential Relationship Index

Mumbrella Award for Culture

  • Better Together (Singapore)
  • The Hoffman Agency Asia Pacific (Singapore)
  • Racepoint Global (Honk Kong)
  • RFI Daylight (Hong Kong)

PR Idea of the Year

  • AKA Asia (Singapore) for Jetstar Asia – Jetstar goes Singlish lah!
  • Asia PR Werkz (Singapore) for AXA Singapore – AXA Born To Protect Campaign
  • Havas (Singapore) for C&C International – Tinster
  • OtterBox (Hong Kong) Limited with Ogilvy Public Relations (Hong Kong) – Drop the Stress

Media Idea of the Year

  • Carat (Philippines) for Philippine Airlines – 75th Anniversary
  • ESPN (Singapore) with BDA, Ronin Communications, WeAreSocial for TCL – Inspiring Bonding Moments
  • OMD (China) with FCB for Levi’s – The Levi’s Campaign that Levi’s Didn’t Create
  • PHD (China) for Unilever / Cornetto – Cornetto Love Notes

Social Idea of the Year

  • AKA Asia (Singapore) for Jetstar Asia – Jetstar goes Singlish lah!
  • Harbour City Estates Limited (Hong Kong) with CMRS Digital Solutions for Harbour City – “We’re all Smurfs!” Art Exhibition @ Harbour City
  • Havas (Singapore) for C&C International – Tinster
  • Hill+Knowlton Strategies (Singapore and Thailand) for Telenor Group – Jobs of the Future Survey
  • OMD (China) with FCB for Levi’s – The Levi’s Campaign that Levi’s Didn’t Create
  • RFI Daylight (Hong Kong) for Pacific Place – Nutella @ Pacific Place

Campaign of the Year

  • Carat (China) for Mondelez – Oreo’s Journey Home
  • DDB Group (Singapore) with Carat (Singapore) for StarHub – Majulah Moms
  • OMD (China) with FCB for Levi’s – The Levi’s Campaign that Levi’s Didn’t Create
  • PHD (China) for Unilever / Cornetto – Cornetto Love Notes
  • PHD (India) with MullenLowe Group for Hindustan Unilever Limited – Swachh Aadat Swachh Bharat
  • RED2 (Vietnam) for California Fitness & Yoga Center – Stepup Vietnam

Marketing Technology Company of the Year

  • Adknowledge Asia Pacific (Singapore)
  • Amobee (South Korea and India)
  • DÃV – Digital Avatar (Jakarta)
  • Grapeshot Asia Pacific (Thailand)
  • AdColony (formerly Opera Mediaworks in India)
  • VML (Southeast Asia and India)

Agency Leader of the Year

  • Darren Burns – President, China, Chair, Creativity & Innovation, APAC, Weber Shandwick (China)
  • Levent Guenes – CEO, Havas Southeast Asia (Singapore)
  • Jacqui Lim – CEO, Havas Media (Singapore)
  • Tripti Lochan – CEO, VML Southeast Asia & India (Singapore)
  • Rosemary Merz – Vice President & Managing Consultant, Text100 (Hong Kong)
  • David Tang – CEO, DDB Asia (Singapore)

Under-30 Achiever of the Year

  • Ishan Chatterjee – Client Solutions Director, VML (Southeast Asia & India)
  • Mimi Lu – Communications Planning Director, (PHD China)
  • Khyathi Nirmal Kumar – Head of Planning, Happy Marketer (Singapore)
  • Kosuke Sogo – CEO and co-founder, AdAsia Holdings (Singapore)
  • Chan Yi Wen – Co-Founder, Bolt Media (Singapore)

Real-time Marketing Campaign of the Year (new)

  • Asia PR Werkz (Singapore) for Nestle Singapore-MILO – MILO peng X Nathan Hartono
  • PHD Media (Singapore) with Resolution Media for Unilever/Lifebuoy – Lifebuoy Real Time Trend-Based Programmatic Advertising (RTTP)

Best Use of Gamification (new)

  • Happy Marketer (Singapore) for The Coffee Bean & Tea Leaf – Spin The Bean
  • PHD (India) for Hindustan Unilever Limited – Kheloge Toh Jeetoge

Best Localisation of Global Strategy (new)

  • Amobee for Airbnb (in South Korea and India) – #LiveThere
  • ESPN (Singapore) with BDA, Ronin Communications, WeAreSocial for TCL – Inspiring Bonding Moments
  • Huntington Communications (Singapore) for AkzoNobel – Human Cities
  • iProspect (Philippines) with Dentsu JaymeSyfu for adidas Philippines – #DameTimePhilippines
  • Weber Shandwick (CMG Group Singapore) for Mastercard – Mastercard Safety & Security Asia Pacific Campaign
  • Williams Lea Tag (Singapore) for Mondelez International – belVita Biscuits (New Product Launch)

Social Media Influencer of the Year (new)

  • Chris J Reed, CEO and founder of Black Marketing (Singapore)
  • Cheuk Wan Chi ‘G’ and her grandma with Sinclair Communications (Hong Kong) for the South Australian Tourism Commission – Inspiring Family Travel to South Australia

Most Engaging 360 Video/Virtual Reality or Augmented Reality Work (new)

  • Harbour City Estates Limited (Hong Kong) for Harbour City – “We’re all Smurfs!” Art Exhibition @ Harbour City
  • InMobi (Bangalore) with Unilever/ Mindshare for Unilever – Rexona Streetview
  • Kiosked with MEC for Hong Kong Airlines – 360 Degrees of Business Class Flying
  • Mediacorp OOH Media (Singapore) with Grand Visual Theory (London) for Disney Junior Asia – Disney Junior Magical Moments
  • Octagon (Singapore) with Milkmoney for Standard Chartered Bank – Inside Anfield
  • StarHub (Singapore) with Kingsmen – STARHUB VR TENNIS ZONE

Engaging with Millennials Award (new)

  • Cara – iProspect (India) for Mondelez – Say It With Silk
  • Havas (Singapore) for C&C International – Tinster
  • Leo Burnett (Malaysia) for McDonald’s – Big Mac Chant Challenge
  • OMD (China) with FCB for Levi’s – The Levi’s Campaign that Levi’s Didn’t Create
  • OMD (Taiwan) for Google Taiwan – The Voice
  • PHD (China) for Unilever / Cornetto – Cornetto Love Notes

Creative Effectiveness (new)

  • Better Together with TMRW (Singapore), Saffron Comm, I_Possible, BlackBlue Media Group, Different, Red Spade Entertainment for Orchard Road Business Association – Samsung Fashion Steps Out @ Orchard 2016
  • Havas (Bangkok) for Hershey’s – Hershey’s Cookies ‘n’ Crème Awesome Twosome
  • Maxus (Singapore) for OCBC Singapore – OCBC Life Goals– Personalised Content Marketing at Scale
  • Mirum (Jakarta) for Opera – Better things to do
  • AdColony (formerly Opera MediaWorks in India) for Sunsilk/ Unilever (Vietnam) – New Sunsilk Generation
  • Sinclair Communications (Hong Kong) for Art Central 2016 – Bringing Back Hong Kong’s Contemporary Art Fair with a Distinctly Asian Edge

Best Content Marketing/ Native Advertising Work (new)

  • BBC worldwide (Singapore) for Huawei – Against all odds
  • Carat (China) with Trio-Isobar for Master Kong – Kung Fu Noodle Magic
  • Click2View (Singapore) for Visa – Solo Traveller
  • ESPN (Singapore) with BDA, Ronin Communications, WeAreSocial for TCL – Inspiring Bonding Moments
  • AdColony (formerly Opera MediaWorks in India) for Lazada – Hitting the Bull’s Eye in Indonesia eCommerce with mobile-first, Native Strategy
  • PHD (China) for Unilever/Clear – The Martian Intelligence Agency

Best Use of Programmatic (new)

  • Grapeshot Asia Pacific (Singapore) with Mindshare ULTRA for Unilever/ OMO Thailand – Sirius
  • MEC (Hong Kong) for Hong Kong Disneyland – Reinventing Digital Media Buy Through the User of Data & Programmatic
  • TubeMogul (Singapore) for EMC – DCO and audience modelling drives results for B2B Flash Unity

Disruptor of the year (new)

  • Bolt Media (Singapore)
  • InMobi (Bangalore)
  • PHD Media (Singapore) with Resolution Media for Unilever/Lifebuoy – Lifebuoy Real Time Trend-Based Programmatic Advertising (RTTP)
  • Weber Shandwick (India) with Viacom 18 for Vibha Bakshi – Daughters of Mother India
  • The X Collective (Singapore)

Best Use of Film Craft (new)

  • Nan Fung Development (Hong Kong) with wowwowtank, 12th Film for Island Garden – This Is My Nature
  • Sinclair Communications (Hong Kong) for Your Singapore / Singapore Tourism Board – Your Singapore Summer

Ad of the Year

  • DDB Group (Singapore) with Carat (Singapore) for StarHub – Memories
  • Havas (Singapore) for C&C International – Tinster
  • J. Walter Thompson (Shanghai) for Bayer Healthcare Company Limited – All For That First Hello
  • Leo Burnett (Malaysia) for Petroliam Nasional Berhad- Petronas – I AM MUNIANDY
  • Wieden+Kennedy (Delhi) for Nike – Da Da Ding

APAC Emerging Agency of the Year (new)

  • Emotive (Australia)
  • REDHILL Communications (Singapore)
  • SearchGuru (Hong Kong)
  • W ASIA (Singapore)

APAC Specialist Agency of the Year (new)

  • Atomic 212° Group (Australia)
  • iProspect (Taiwan)
  • MRM//McCann (Singapore)
  • Posterscope (India)
  • Rotor Studios (Australia)
  • TLC Marketing Worldwide (Australia)

APAC Public Relations Agency of the Year (new)

  • Atomic 212° Group (Australia)
  • Eleven (Australia)
  • Red Agency (Australia)
  • Sinclair Communications (Hong Kong)
  • Weber Shandwick (Australia)

APAC Media Agency of the Year (new)

  • Atomic 212° Group (Australia)
  • Carat (Australia)
  • Blue449 (formerly Match Media in Australia)
  • OMD (Australia)
  • OMD (Taiwan)
  • PHD (China)

APAC Creative Agency of the Year (new)

  • Colenso BBDO (New Zealand)
  • Havas (Singapore)
  • McCann (Australia)
  • The Monkeys (Australia)

It’s not too late to be part of the Mumbrella Asia Awards. To book tickets for the ceremony click here.

For further details and sponsorship opportunities, contact events executive Lorin Pickup, Mumbrella Asia publisher Dean Carroll or digital sales manager Sara Mathi.

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