FYI

Ad tech firm AdAsia continues expansion with opening of Cambodia office

Adtech firm AdAsia has expanded to Cambodia, its seventh market.

The announcement:

SINGAPORE – 10 February 2017 – AdAsia Holdings, an advertising technology company and creator of the AdAsia Digital Platform, has today entered Cambodia with the launch of an office in Phnom Penh.


Similar to the move into Hanoi, the Phnom Penh expansion serves as a means to enable Cambodian marketers and businesses to leverage on modern marketing technologies including programmatic media buying and data-driven influencer marketing.

Kosuke Sogo, CEO and co-founder of AdAsia Holdings said: “In the past year there has been a rise in mobile device and social media usage, along with mobile broadband penetration in Cambodia. Our offerings including Parallax, CastingAsia and other mobile solutions, will allow us to enable marketers to capture users in a fast-emerging market.”

“We are also looking to grow the AdAsia Ad Network and AdAsia Video Network, enabling publishers to easily enhance yield from their online properties, and open clients to premium ad inventory in Cambodia,” said Sogo.

This is AdAsia Holdings’ seventh office and sixth country since starting out in April 2016, allowing the company to provide localized solutions and services to marketers across Asia.

AdAsia’s office in Cambodia is located at 18/F Canadia Bank Tower, No. 315, Ang Doung St, Corner Monivong Blve, Phnom Penh, Cambodia.

Source: AdAsia press release

 

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