Dr Mumbo

Enter our awards: there’s no fee and you’ll compete against ‘lesser companies’ – says Marketing Magazine

Dr Mumbo had to chuckle when reading the PR Awards 2017 email pitch to get people to enter.

Redhill Communications apparently sidestepped the honour of entering for ‘Best Crisis Management’. Undeterred, event organiser Marketing Magazine Singapore didn’t give up there.

 

What better way to boost the number of shortlisted entries than offering a fee waiver and the chance to compete against “lesser companies”? Surely a no-brainer right? What was Redhill waiting for?

Well, Redhill partner Jacob Puthenparambil was not impressed. In fact, he really took umbrage at the approach and posted a note about the incident on LinkedIn. He even told Dr Mumbo he will probably write a full blog on the issue in the coming days.

When contacted by Dr Mumbo about the unfortunate happenings, Marketing Magazine Singapore publisher Soren Beaulieu claimed it was an isolated incident “based on one decision by one sales person at one point in time”. He also revealed that the event received a record 391 entries this year.

“This will mark the 7th time Marketing holds the PR Awards,” said Beaulieu. “Over the years, more than 380 PR agencies and in-house corporate communications teams have participated. Year after year, our juries are comprised of the most respected corporate communications professionals in the region, and as a result they are judged in accordance with the highest possible standards.

“Yes, this particular action by one sales person was condescending, but to infer that this somehow lowers the importance or prestige of the PR Awards is unfair and, quite frankly, absurd; only someone with an alternative agenda would suggest this.”

It also hasn’t escaped Dr Mumbo’s notice that Marketing’s Singapore website has been down for a number of days now. One crisis after another it seems. And they say these things come in threes. Stay tuned for further updates folks.

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