Havas Group’s Ecselis has been appointed the performance marketing agency of CMC Markets Singapore, a Contracts for Difference provider.
As part of this appointment, Ecselis will manage the brand’s digital media performance marketing and analytics.
The agency was appointed after a multi- agency pitch that involved four agencies.
The win comes close on the heels of two major new business appointments that include Far East Hospitality and Schneider Electric amongst others.
A strong track record of performance with large clients like Citibank along with a passionate team grounded in technology and data-driven solutions led to Ecselis being handed over the account.
Commenting on this appointment, Derek McGuire, marketing manager, CMC Markets Singapore, said: “Ecselis impressed us initially with their technical expertise, then also with their commitment to understanding our business goals, open communication and common-sense thinking. We look forward to working together to improve CMC Markets’ digital marketing activity, a critical and competitive area for FX and CFD businesses in Singapore.”
Hari Shankar, managing director of Ecselis, Asia, said: “CMC markets is yet another pure performance marketing win that comes after a series of successes since 2016. In today’s competitive market, the appreciation and acknowledgement from client partners of our aggressive stance on accountability powered by data & technology and rooted in hard KPIs is very clear through the recent successes we have had.”
CMC Markets is owned by CMC Group, which was established in 1989 and is a leading global provider of online retail financial services complete with a comprehensive institutional offering.