IPG Mediabrands has launched its mobile specialist arm Ansible in the Philippines. Offering strategy development, media planning and buying, marketing and analytics as well as user experience and technology services, the Manila-based operation will be Ansible’s fifth in the Asia-Pacific region.
The company will also offer clients access to MiBeaconsTM, a platform that assists brands to manage location-based advertising. Ansible Philippines will be overseen by managing director Jay Arellano, who moves from the same role at the IPG Mediabrands parent company in the Philippines. His replacement has yet to be officially appointed.
IPG Mediabrands APAC chief digital officer Scott McBride said the importance of the smartphone was growing, adding: “Ansible is a key growth driver for IPG Mediabrands across the region.”
Ansible’s footprint now includes 23 offices across 15 countries globally. Recently, the company merged with IPG Mediabrands’ technology and e-commerce operation Ingenuity to create what it described as a ‘full service marketing and technology agency’ in Malaysia.