WPP’s market research unit, Kantar Millward Brown, has appointed Pablo Gómez Martínez as head of media for Asia- Pacific.
Martínez will take up the position at the Singapore base from May. He replaces Mark Henning, who previously held the role overseeing the Africa, Middle East and Asia Pacific regions. Henning is now executive director for media and digital for Kantar in Australia.
Martínez joins from IPG Mediabrands, where he was regional communications planning director for APAC working for clients including J&J, Cerebos-Suntory, ExxonMobil and Coca-Cola. Prior to this, he worked for Millward Brown in Spain and London between 2003 and 2011.
In his new role, Martínez will lead the regional teams on brand, marketing and media performance across digital and non-digital channels.
Kantar chief executive of global media and digital practice Gonzalo Fuentes said: “Pablo has worked with a host of multinational businesses to develop new research methods that provide the key insights needed to make critical business decisions.”