FYI

Mirum Hong Kong bolsters creative team with senior hires

Mirum Hong Kong has boosted the leadership of its creative team with the recent hires of creative strategic director Michael Leung and user experience design lead Tobing Lanata.

The announcement:

Leung brings a wealth of strategic digital experience having previously led teams at Havas and Pixo Punch. His diverse experiences in the digital world have seen him work with a wide range of clients such as Hong Kong Airlines and Hong Kong Tourism Board. Leung is also a published author and columnist who shares industry insights and trends with the local marketing community.

Lanata has moved to Hong Kong to take up his new role and most recently worked at Mirum Singapore. He has more than nine years of digital experience and is well versed in user interface and user experience design. Lanata has provided his expertise to countless international brands across the region including McDonald’s and Philips.

The hirings come off the back of fresh client wins for Mirum including The Pavilions Hotels & Resorts, Target Insurance and Unionpay.

Mirum Hong Kong CEO Win Mak said: “The additions of Michael and Tobing are major upgrades which will help take us and our clients to the next level. They will play important roles in ensuring we offer clients the necessary knowledge and strategies to make successful transitions into the digital era.”

Source: J. Walter Thompson Hong Kong

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