Iris Singapore has made three senior appointments and one promotion to grow its client base.
The agency has appointed Joanna Chua and Daryl Ho as business directors and Hermione Pooley as associate account director. Natalie Cooke was also promoted to client service director.
In their new roles, Chua and Ho primary responsibilities are to drive the client relationships with Samsung and Philips and to manage the growth across the business. As business directors of the biggest portfolios for iris within the APAC region, they will both be key to extending Iris’ remit to look after all areas of marketing services for both brands.
Pooley is tasked with handling accounts such as IHG and Philips Healthcare Systems. In this capacity, she will be responsible for spearheading B2B initiatives within the agency and pursuing new business opportunities outside Iris’ existing portfolio.
Sorcha John, managing director of Iris Singapore, said: “Joanna, Daryl and Hermione all come from very interesting, diverse and entrepreneurial backgrounds, from start-ups to banks they cover a wide spectrum of non-traditional experience. This is core to what we value at Iris and I believe what an agency truly needs to thrive in this era – the brightest and the best from every industry or walk of life, drawn together to collaborate and collide.”
“Natalie has not only been a true business partner to her client, she’s also a key proponent of helping the agency evolve. Together with the great additions of Joanna, Daryl and Hermione, who bring with them an impressive wealth of experience and track record, Iris is all set to steer in the right direction to be the most inspiring and innovative agency network.”
Source: Iris Singapore