Singtel ramps up US operations with global hires as Turn folds into Amobee

Singtel-owned ad tech firm Amobee has ramped up investment in the United States with the appointment of two global executives – Katie Ford and Shouvick Mukherjee.

The announcement comes as the Singapore-based company prepares to fold the demand-side platform Turn into the Amobee brand just six months after its US$310 million acquisition. Following the integration, the company plans to roll out its Amobee Marketing Platform to both brand and agency clients. The platform will signal Amobee’s move into programmatic trading on a single platform, positioning it as a rival to Google, Facebook, Verizon and Adobe.

Ford, the former managing director of Publicis Groupe’s Spark Foundry in Chicago, will be charged with spearheading its growth as chief client officer.

Katie Ford

Meanwhile, Indian-born Mukherjee will lead Amobee’s data science, engineering and technology teams as chief technology officer. He joins the company from Walmart Labs, where he was president officer of product and engineering. Prior to that, he spent 11 years at Yahoo!.


Writing on Amobee’s blog about joining the Singtel-owned operation, he said: “Amobee’s parent, Singtel, brings a wealth of operator assets that provide a huge opportunity to bring better understanding and efficiency to this changing marketplace. Telcos have paid relationships with customers. That’s a big differentiator versus web-based companies. What do telcos have to do with ad tech though? They get visibility into the network, the content and next-generation connected devices. This visibility helps brands engage consumers like never before.”

Ford said: “I’ve spent my career working with phenomenal agencies and brands and I understand intimately the challenges marketers face around the convergence of data, technology and creativity, which is where Amobee’s platform excels.”

Amobee has recently made a number of senior hires in Singapore, including former Starcom MD Pat Goh as VP for South East Asia, and Sam Yadallee as commercial director. 

Last year, Amobee president and founder Kim Perell replaced Mark Strecker as CEO. Commenting on the new appointments, she said: “Katie and Shouvick are respected industry leaders and a perfect addition to the world class team we have assembled. They share in our excitement to propel Amobee through its next stage of growth, as we continue to enhance the value we provide marketers through people, products and technology.”



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