Cathay Pacific and McCann create art from flight details to reward loyalty club members

Members of Cathy Pacific’s loyalty program will receive specially crafted works of art on their birthday – via email – in a brand push created by McCann Worldwide.

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Each work is based on the passenger’s flights over the past year with art reflecting their movements around the world.

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Grey adds to senior ranks with creation of Asia Pacific chief strategy role

Måns Tesch

Måns Tesch

Grey Group Singapore has added to the appointment of chief strategy officer Neil Cotton by creating a new Asia Pacific-wide strategy role which has been filled by former Scandinavian planner Måns Tesch.

Tesch will take the role of chief strategy officer for Grey Group Asia Pacific, a new role, reporting to Grey Group AMEA chairman and chief executive Nirvik Singh.

He joins from Crispin Porter + Bogusky in Stockholm, where he was chief strategy officer for Scandinavia.

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Portrayal of stone age cavemen a ‘wake-up’ call for agencies to ‘stay relevant’, as revamped Kancil Awards launches push for entries

BBDO Malaysia has used two stone age cavemen to represent the old style of agency in a campaign to promote the new-look Kancil Awards, Malaysia’s top awards show designed to recognise creative work.

The spots, part of the agency’s ‘Evolve or Die’ campaign, will act as a “wake-up” call for creative agencies “to stay relevant and be future facing”, Kancil Awards creative council chairman Tan Kien Eng told Mumbrella.

The organisers of the Kancil Awards, 4As Malaysia, announced last September it was revamping the show, in part to “re-establish credibility” after a series of recent controversial entries, two of which from Dentsu Utama were disqualified for plagiarism.

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Inside ‘manspace’: Researcher paints damning picture of creative agency ‘boys’ clubs’ which subordinate women

Women remain subordinates to men, are sometimes reduced to tears and have to “man up” in order to compete in the “boys club” environment that is prevalent in creative agencies, an in-depth analysis by a researcher has found.

mccannogilvy

Paul Priday spent six months embedded in Ogilvy in Shanghai, McCann in Delhi and Sydney agencies M&C Saatchi and McCann, scrutinising the working environment and analysing the behvaiour of staff.

His findings paint a less than favourable picture of life in creative agencies.

He concludes: “Despite change being the lifeblood of the advertising industry, gender relations continue to protect the status of men through the organised subordination of women.”

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Indie agency Govt Kuala Lumpur spearheads move to change image of Australia’s Gold Coast

Malaysians are being encouraged to visit Australia’s Gold Coast in a campaign created by independent agency Govt Kuala Lumpur for Air Asia and Australian tourism body, Tourism & Events Queensland.

Embrace Gold Coast Australia

The campaign, Embrace Gold Coast, aims to show potential tourists the Gold Coast offers more that sand, surf and theme parks with which it has become synonymous.

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Online retailer Flipkart plays on fear of fashion faux pas in Lowe Lintas Bangalore campaign

Creative agency Lowe Lintas Bangalore has tapped into consumers’ confusion over fashion in a campaign for online retailer Flipkart.

A series of ads show children – playing adults roles – pondering what style and colour of clothes they should wear, before turning to Flipkart Fashion for help.

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Advertisers struggling with Gen Z age group who ‘don’t like ad content in its current state’

adGeneration Z is the hardest age group for advertisers to reach in Southeast Asia with almost a quarter of them using  software to block ads, a study has found.

The are also impatient, demand to be in control and loathe “invasive ads” such as non-skippable ads.

The study by Kantar Millward Brown – AdCreation: Engaging Gen X, Y and Z – spoke to 23,000 16-49-year-olds across 30 countries, including several in Asia.

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Industry mourns passing of ‘warm and cheerful’ DDB Singapore creative Kaushik Iyer

Kaushik Iyer

Kaushik Iyer

The advertising industry is mourning the passing of the creative group head of DDB Singapore, Kaushik Iyer, who died on Monday.

DDB Asia chief executive David Tang led the tributes to Kaushik, who joined the agency in April 2014, describing him as “warm and cheerful”.

“We are all very saddened about losing Kaushik,” Tang said in a statement. “All of us who know Kaushik know just how warm, likeable and cheerful he was. All his peers value and admire him for his diligence, craft and cheerfulness every day.

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Emotional reunion of long lost sisters plugs live video benefits in Ensemble film for Maxis 4G

The story of two sisters reunited through live video has formed the centrepiece of a short film by IPG Mediabrands creative agency Ensemble in a Chinese New Year campaign for Malaysian internet service provider Maxis

The 50-Year Promise is designed to showcase how technology can help reunite families, some of whom were torn apart due to poverty and war.

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Social media agency KRDS opens in HK

krdsSocial media marketing specialist KRDS has expanded to Hong Kong with the firm describing it as “logical step” after the opening of offices in Shanghai and Singapore.

The France-based company said it already has three clients – a multinational retail company, a global insurance firm and local governmental agency – but declined to identify them.

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