Q&A with Bolt Media co-founder Yi Wen Chan: Brands need locally based creators to make content marketing work in Asia
Yi Wen Chan is a former Business Times journalist who co-founded Bolt Media, a Singapore-based startup that helps businesses become media companies by matching them with content creators, in July last year. The 25 year-old, who was named in the Forbes 30 under 30 list for Asia’s media and marketing sector, tells Mumbrella in a Q&A about the content marketing opportunity in Asia, why she started Bolt, how it works, how she got funding, and why brands need locally based creators to make content marketing work. Why did you launch Bolt? I used to be a journalist for The Business Times [covering energy and commodities], a financial daily under Singapore Press Holdings group. The reason I stepped up to build Bolt is because I saw how print advertising, the main source of revenue in traditional media, was fast declining because the readership of broadsheet papers is stagnating, so businesses are less willing to buy print ads. Another issue tha...