Swedish independent agency Forsman & Bodenfors is preparing to open a shop in Singapore in order to serve its client Procter & Gamble. Silla Levin, chief executive officer of the Stockholm-based agency, told Mumbrella that they hoped to “deepen their relationship” with the cosmetics brand SK-II. F&B was until recently the creative agency for Uber in South East Asia, an account it lost during the ride-hailing app’s merger with rival Grab. However, undeterred by the business loss, the agency now intends to officially open its new base by August with long-serving client director Susanna Fagring at the helm. Speaking to Mumbrella, Levin said: “We are happy to share the announcement that F&B will establish an office in Singapore. We will then be able to get closer to one of our biggest clients, P&G and deepen the great collaboration we have with the brand SK-II. We see an high interest in F&B in the region and that is something we will be ab...