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Showing posts from November, 2019

Unsettling campaign from TBWA SMP focuses on sexual exploitation of children in the Philippines

  SaferKidsPH a joint initiative from the Australian Government, Unicef, Save The Children Philippines and The Asia Foundation has launched a campaign to draw awareness to the rampant sexual abuse and exploitation of children in the Philippines. The film was created by the Philippines-based TBWA SMP. A release from TBWA said: “In 2018 alone, there were an estimated minimum of 600,000 photos of naked, sexualised, and abused Filipino children as young as three months old shared and sold online.  “Working hand in hand with government partners, civil society, youth groups, and members of the private sector, SaferKidsPH aims to inform the public of the horrifying realities faced by these child victims.” “Within 24 hours of being posted, the SaferKidsPH film drew over 1.5 million views, and thousands of shares, with netizens reacting in shock, anger, and sadness at the crimes being committed.” Speaking about the film UNICEF corporate alliances officer Georgina Belardo said: “The inc...